Credit union marketing requires all hands on deck

 

Today’s credit union marketers are facing pressure to adapt to ever-changing marketing methods and technologies. The frequent roll out of complex regulations across product lines is only complicating matters for an area of the credit union that sometimes operates in isolation.

According to Cindy Williams, vice president of regulatory compliance at PolicyWorks, the combination of these two factors calls for an “all hands on deck” approach to credit union marketing. Williams examines what this new approach might look like in her recently released white paper, “Pull Together for Creative, Compliant Marketing.”

In a world where marketing is often seen as an afterthought, she writes, compliance with regulations can easily be overlooked.

Read the article at CUInsight.