Grassroots Mobilization

Working your way from the ground up isn't always easy.
Luckily, we're not afraid to get our hands dirty.

Develop comprehensive grassroots campaigns to influence target audience.
Identify grassroots/grasstops opportunities to advocate the client’s position; develop and/or utilize a client’s contact database to enhance mobilization activities.
Create “calls to action” that mobilize advocates to speak on the client’s behalf.
Formulate key messaging to generate deliverables in the areas of direct mail, letters to editor, opinion editorials, Web-based communication, etc.
Train clients to best utilize existing contacts to influence public or legislative opinion.
Develop coalitions to mobilize additional interested parties with similar goals.