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- Develop comprehensive grassroots campaigns to influence target audience.
- Identify grassroots/grasstops opportunities to advocate the client’s position; develop and/or utilize a client’s contact database to enhance mobilization activities.
- Create “calls to action” that mobilize advocates to speak on the client’s behalf.
- Formulate key messaging to generate deliverables in the areas of direct mail, letters to editor, opinion editorials, Web-based communication, etc.
- Train clients to best utilize existing contacts to influence public or legislative opinion.
- Develop coalitions to mobilize additional interested parties with similar goals.
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