|
- Create an integrated communications program to educate and/or influence the target audience on key client issues or simply enhance the client’s image.
- Utilize grassroots messaging, advocacy newsletters and direct mail to influence public opinion or mobilize advocates into action.
- Incorporate mass media opportunities to leverage and strengthen the client’s key messages.
- Develop online tools, such as advocacy Web sites and customized e-mail contact systems, to achieve results.
- Build coalitions of like-minded interests to fully leverage available resources.
|
